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Contributions

The economic model of sports relies mainly on advertising and sponsoring by commercial companies. Sports are thus dominated by the narrow oligarchy of multinational sponsors and advertisers, whose purpose is to leverage the positive image of sport in our societies to sell their products or services. Sport is now a global business - whereas its spirit originally was, and should remain, that of a healthy leisure activity.

This domination of sports by the economic interests of advertisers and sponsors is detrimental to society:
- it contributes to the current over-consumption of resources
- it creates massive inequalities between sports (those being shown on television vs. the others), and between people working in the sports sector (the few outrageously well-paid stars vs. the many anonymous sportspeople barely making a living)
- it deprives the sportspeople themselves, local authorities and the public supporting sporting events from any say in the governance of sports associations.

We propose to make sports free from advertising and sponsoring, i.e.:
- no advertising or sponsoring of any sort is allowed in the 60 minutes before, during and in the 60 minutes after the broadcasting of any sports event
- no trademark, logo or advertising message is allowed on the clothes or equipment of sportspeople, nor in the name of teams, clubs, boats or stadiums, nor in or around stadiums during a sports event, from 24h before the event to 24h after it
- no sportsperson is allowed to engage in a sponsoring contract with, or to lend his/her name to, any commercial organisation or with a non-profit organisation representing economic interests.

The future economic model of sports will thus be based upon distributed (and thus democratic) sources of income:
- paying entry tickets in stadiums,
- membership fees in associations and
- subscriptions to paying broadcasting services.

The only exception to this rule is for SMEs supporting amateur sport associations.

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Inactive working group with 2 members

Make sports free from advertising and sponsoring [stub]
Open to a working group

Public Policy Proposal, Social policy - Social rights, Policy domain, Sports - Youth - Associative life, Audio-visual and Media, Equality, Type of action, Ecology - Sustainable Development, Scale at which decisions are taken, 2-Whole EU
[This proposal is still a work in progress. Much more needs to be done, once the working group has reached its quorum] Prevent sports from being taken over by the economic interests of advertsing companies, in a radical way: prohibit advertising during sports events and around the broadcasting of sports events. Thereby, sports would use a much more distributed (and thus more democratic) business model, based upon entry tickets to stadiums, membership fees in associations and pay-per-view broad...
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No organised event

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