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Submitted by Sergio Arbarviro the 15/1/2017 17:04

Advertising destroys the democratic role of the press
Published

Political domain, Digitalisation, Institutions, Culture, Science - Technology - Innovation, Freedoms - Security
"If it's free, you're not the customer, you're the product being sold" Most business models on the Internet, and in the media industry, are based on a "free" access to the user - while those who actually pay are the companies purchasing advertising space to which the user is exposed. This dominant business model has a pernicious effect on the role that the press should play in a democracy. Those that actually control the media are not the users, they are the paying customers: the (big and smal...

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